Collecting and tracking data makes everyday life easier for customers and employees.
By integrating Power BI and Power Apps with their existing CRM solution, they have created a platform that provides increased insights into sales across a wide range of stores and retailers.
Rynkeby's benefit from the collaboration
Stronger data foundation
Faster insights into 'what works'
Sparring - both internally and with customers
Data collection is done with Power Apps
To achieve the necessary data quality, it required that the employees setting up products in the stores use the solution. Therefore, a user-friendly app was developed via Power Apps, enabling employees to take pictures of their actual store setups. The pictures and accompanying data are stored in a structured manner and linked to the relevant campaign and customer in the CRM system.
Søren Junker Jespersen, Head of BUM & Category at Rynkeby, states: "We receive data from almost all of our customers, and with over 2,000 grocery stores in Denmark and more than 80 product items, this generates an extremely large amount of data with daily sales. 9altitudes has helped us structure and create views so we can make the best use of the data."
With this solution, Rynkeby can subsequently analyze which stores perform best during campaigns and share best practices to boost sales. Furthermore, they can now assess how stores and products perform in relation to each other, making it easier to identify effective methods and optimize efforts.
Increased efficiency and better analysis
The collaboration with 9altitudes has not only focused on collecting data but also on automating data extraction. This means that Rynkeby can spend more time analyzing the data instead of processing it. This has made it easier to leverage the data for making well-informed decisions and responding quickly to market trends.
"The collaboration with 9altitudes has allowed us to automate much of our data extraction, which means we can focus our time on what actually adds value – data analysis," says Søren Junker Jespersen.
Additionally, it has made it easier for sales consultants in the field to gain insights into which products are selling best and where they can best utilize their resources to optimize sales. "By working with Power BI, our sales consultants also have a better opportunity to guide our customers in stores on which products are selling best, where, and when," explains Søren Junker Jespersen.
The collaboration with 9altitudes has allowed us to automate much of our data extraction, which means we can focus our time on what actually adds value – data analysis.
A professional partner in collaboration
"9altitudes is a professional and reliable partner who gives us the technical insight and counterbalance we need to create the best possible solutions in both the short and long term," says Søren Junker Jespersen.
The successful collaboration has resulted in a much more structured and efficient use of data, which has helped optimize both customer service and sales efforts across the organization at Rynkeby.
About Rynkeby
Rynkeby is a well-known supplier of juice and nectar in Denmark and the largest producer in the Nordic region. In addition to their famous juice and nectar, Rynkeby is also known for their large CSR project, Team Rynkeby, which has raised over 100 million euros for children with critical illnesses since 2002.
As Søren Junker Jespersen notes: "At Rynkeby, we are driven by fruit. It means a lot to us that we always have the fruit with us, both when we work with breakfast juice for the Danish breakfast table and when we offer soft drinks and cordials to quench thirst throughout the day."
With an ever-growing ambition to increase their presence in the everyday lives of Danes, Rynkeby is focused on expanding their product portfolio and strengthening their connection with consumers.
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